Any of these Online Marketing Business Comments Apply to You?

• You grew up prior to technology  are not sure what to think about getting involved in online marketing, and don’t trust the hype you have been given. 
• You are convinced that Social Media is just a fad and don’t understand how it could help your business.
  
• You know you should be marketing your business online but literally don’t have the time or the inclination to learn what you should be doing.
• You have been badly burned by a so-called technology "experts" who made you all sorts of promises, overcharged you and then didn’t deliver.

Where Do You Turn to Get Online Marketing Answers?  And Even More, Whom Can You Trust? 

The online marketing world can be extremely confusing and very time consuming.  Many of us who grew up prior to this high tech world haven’t any idea of what question to ask the so-called "experts".

There often is a disconnect between the tech world and the business community.  

Our owner is a Certified Social Media Campaign Strategist and a member of the Social Marketing Guild.  She gained this title from Bold Angels Enterprises after completing their extensive training program which focused on online and offline business marketing practices. 

The Social Marketing Guild  is made up of 95 international graduates that were recognized  for their exemplary work throughout the Social Media Certification program.  These individuals had to prove they had mastered the techniques of being online marketing strategists.  They are held to a higher standard when it comes to being a business marketing consultant.

To read more about this designation view the Press Release.

Online or Traditional Marketing Strategies – What’s Best For Your Business?

Marketing products and/or services is not new. However, with the growth of technology and the use of the internet, marketing strategies are changing and are very different than the old traditional ways. Whether or not you like the changes, the reality is that you must keep up with the times in order for your business to survive.  You still need to get word out to your potential customers.

You need people to buy your products and/or services. Your goal should be to take advantage of both the traditional and online worlds depending on the demographics you are trying to reach.

Many of the older generation are still relying on what they consider the "tried and true ways" whereas younger generations are strongly into technology. As a result, it is vital that you start out with a clear-cut objective in mind and know who your target audience is.  

Online Marketing is Here to Stay!

What is online or internet  marketing? Online or internet marketing is about targeting the very people that are looking for your products and/or services. Statistics show that over 75% of consumers now start their searches on the internet.

However, with over three trillion websites on the World Wide Web, it is getting harder and harder to be found.  So how are you going to stand out among all that competition? 

There are a lot of so called "internet gurus" or "internet experts" out there.  How do you know whether those people really even know what they are doing?  Do you know the right questions to ask? 

Mobile Solutions

Are you aware that more and more consumers are now using mobile devices to do online searches?  Do you realize that your regular website doesn’t show up well on a small mobile screen?  Did you know that when people are searching for products and/or services on their mobile devices, statistics show they are much closer to making a buying decision than when they are using their desktop or laptop computers?

With the advent of the smart phone, it is becoming very clear that not only personal computers but also mobile platforms must be considered in your online marketing program.

Statistics show that over 90% of the population is walking around with a cell phone. That cell phone – especially if it is a smart phone – can be used for a great deal more than make phone calls.  

For many people, mobile is becoming the platform of choice. What does that mean for your business?

It could literally make the difference between success and failure.

Our motto is "empowering businesses to help themselves".  We can help you put an online marketing program together, help you understand the purpose of marketing on the internet and know the right answers to ask when you are looking for help. 

So, if you business is in need of a jolt, please pick up the phone and call Lightning Bolt!